Student Lender MyRichUncle Offends Again
More than a year after their controversial ad suggested that financial aid officials were profiting at the expense of student borrowers, MyRichUncle’s in-your-face marketing tactics have again caused an uproar among college officials. The ads in question, ones recently found in The New York Times and USA Today, portray a split head—no brains—with the slogan, “I didn’t use my brain, I went straight to the financial aid office,” reported The Chronicle of Higher Education. After MyRichUncle’s i
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Tags: Borrower, Education, Financial Aid, Higher education, Scholarship, Student